In October of 2007 Darrah & Company, Ltd bought Daughtry Bernays Inc. (DBI). There is a long history between the 2 agencies as Vicki started her repping career as a rep for DBI! When Ralph Daughtry and Bill Bernays decided it was time to retire, the first person they called was Vicki Darrah. Knowing that she had been one of their top reps, and then went on to run a very successful company of her own, it was a natural fit for them.
Darrah & Company Ltd. is located on the 18th Floor of the Atlanta Gift Mart in two separate showrooms. In total, we now occupy approximately 24,000 square feet on the most popular floor in Building # 2 of the Americas Mart.
Our original showroom, which was totally redesigned for the January, 2001, market and is continually updated, is an approximately 6,500 square foot showroom. It is dedicated to home décor and moderately priced collectible gift and toy lines.
In 2005 we added another 5,700 square feet to the original showroom. This new addition is a home to some of our Trend Forward lines as well as lines that desired to have a more permanent location within our showroom. This addition is gorgeous and it gives Darrah & Company, Ltd exposure on 3 aisles of the 18th floor.
In 2008 we added even more space to accommodate the merger with DBI and now have a total of 24,000+ square feet.
All lines are professionally displayed by our showroom manager, Larry Campbell. Both showrooms are open to buyers from 9 to 5 Monday through Thursday, from 9 to 4 on Friday.
Additionally, we participate in the January, March, July, and September Atlanta Gift Shows. The January and July markets have become major national events as well as the top regional shows in the country. Darrah & Company Ltd. invites all represented manufacturers to actively participate in these outstanding selling events. Darrah sales associates also participate in regional shows at the vendor's request. Some of these shows include the Highpoint, Bioguard, Paradies, and the Orgill shows.
At Darrah & Company Ltd. we do all we can to make the January and July markets major selling events. We produce a 20 page advertising mailer that is comprised of ads that are designed by our vendors and then mailed to approximately 30,000 customers who are registered buyers with the Atlanta Gift Mart. During the show we are known to have artist signings and events, wine tasting, martini/margarita parties, and the legendary Varsity night! Through both the events and the mailer we have really been able to see the success of these marketing tools and urge all of our manufacturers to participate.
As successful as our shows are, however, the true strength for our manufacturers is our professional trained, knowledgeable, and energetic road team. Currently we employ approximately 22 outside road representatives in the southeastern territory. We have great road coverage and fantastic shows.To better utilize buyer's time at Market, you are encourged to contact your representative for an appointment. We are strong believers in service to your customers and service to you. Our primary goal as an organization is to do the very best job we can and to lead the nation in sales volume for your company.
